Francesco D'Alessio on 02 Oct 2014 Francesco D'Alessio's profile picture

Guest Keynote - Louise Pasterfield

On the 25th September we kicked off our first event after a very successful freshers fair with the support of cardboard cut-out Alan Sugar. The stage was set for us to start the year with a guest speaker who has accomplished so much with her business Sponge UK.

We started the event by talking about the society, what started the society and where are passions lie for the near future. President, Francesco D’Alessio, started off by showing this video about how the society started and what the goals for 2014/15 were as well as introductions from the committee.

A little information before about Louise:

Louise Pasterfield is the Managing Director and founder of Sponge UK, an international elearning company based in Plymouth.

Prior to setting up Sponge UK in 2004, Louise previously ran a design and marketing company, until the opportunities provided by elearning grew to the extent that it became the only line of business.

The company now works with organisations all around the world such as Toyota, Adidas, Tesco, GSK, the NHS, Sports Direct, HM Treasury and the United Nations. Following significant growth, it is now headquartered in a brand new building in Plymouth Science Park and also has an office in London. As well as developing elearning, representatives from Sponge UK attend events and deliver seminars in the elearning and technology industry. The company is also at the forefront of research and development, creating a world-first open-source, responsive elearning framework with others in the industry, and building its own Learning Management System.

Sponge UK has won awards for its elearning and was also WMN Small Business of the Year in 2011. The company is continuing to expand and is currently recruiting across all areas of the business working closely with Plymouth University for graduate recruitment and training opportunities. Originally from Pennsylvania, Louise has been based in the South West of England for over 25 years and has a foundation degree from the Falmouth School of Art, an undergraduate degree from Skidmore College, New York in Fine Art and a Masters Degree from the University of Exeter.

We left it to Louise Pasterfield for 45 minutes to talk about Sponge UK, her entrepreneurial experiences and what advice she has for starting up your own business.

We moved onto Q&A with some fantastic questions raised from Time managing yourself to the largest struggles encountered. It was an awesome event and opened the year on a positive and motive to push forward.

Member Feedback:

“It was a great opportunity to see an individual who has persisted with her business and how she never let any barriers become the end of her dream”

“The session was great! It helped me learn about how I can develop and expand a business idea as well as seeking advice from others”

Igniting Enterprise Members

Learn more about Sponge UK - 
CrowdFunder NACUE Member SWFish Plymouth University: Enterprise
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